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Positive vibe at launch MIRROR

Positive vibe at launch MIRROR

Vidal Sassoon Lothar Wiesmann Creative director Vidal Sassoon

Mirror bruiste! The new event appeared to be the ideal stage for top brands, inspirering masterclasses andspectacular shows by Allilon, Kinki and Sassoon Academy. A first reaction by Davines and by Sassoon:


Paul Siero, Managing Director Davines Nederland: “The styling and experience at MIRROR was inspirering: the educational aspect went hand in hand with experience. At our stand we had a unique activity: Personalise your shampoo”, but especially the combination with our Hair on Stage 2014 on Sunday night was highly appreciated by our clients. The quantity of the visitors has to grow, the quality was fantastic!”

Lothar Wiessman, Creative Director Vidal Sassoon, was visibly enjoying MIRROR: “Such a great venue with a very good atmosphere, we are glad to be here.”

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