About
About Mirror
Skilled hairdressers use the best products and aim for clients to leave their salon red-carpet ready. To enable the highest degree of professionalism, they will have to be on top of the latest international developments and trends. We feel there is room for a new event that performs in the top end of the market. Only the best of the best.
That’s why there is MIRROR the hair convention.
MIRROR’s goal is to assist in reinventing the craft of hairdressing, professionalize the industry and create opportunities for stylists to learn from the masters. MIRROR will provide a forum for leading hair stylists to share and learn from one another and to bring that knowledge to practice.
Innovative, inspiring and creative: in the rough and outspoken Kromhouthal in Amsterdam, visitors – metropolitan stylish early adopters – can attend master classes, where the worlds’ top hair stylists share their knowledge, ideas and pioneering techniques. The main stage will feature international artists at work: the top of the industry live on stage.
The two-day agenda will include lectures, workshops and networking events. Each day will have a different focus: Cutting, Colouring and Styling. There will also be specialist courses on subjects like trend watching, team building and administration. Opening and closing events will target industry elite, celebrities, suppliers and media.
We’re confident that our expertise combined with our industry experience and connections will help make MIRROR a success.
MIRROR will bring you inspiration trough a different point of view. You will become inspired!
Inspiration
Great hairdressers are on top of international industry developments and trends shifts in various ways: inspiration comes from various fields, such as art, architecture, photography and music, to name but a few.
MIRROR will bring you inspiration trough a different point of view. You will become inspired!
Creation
Mirror’s goal is to show the creations of the industry. Never before has transparency been so important, demonstrating the how and why of creativity. Approximately 650 m2 of Mirror is dedicated to partners who would like to work with this philosophy.
MIRROR is connecting with innovative ideologies!
Education
Open & closed areas allow for a maximum of 125 attendees to witness masters in the field sharing their creative working methods. Our catwalk will host up to 300 persons. Enjoy national and international artists demonstrating their skills and artistry.
Mirror features various master classes!
Craftmanship
Our profession is changing and the number of specialized hairdressers in the field is growing. They all create their own platform: think of a color or cutting specialist, an Afro- hairstylist, a fashion or photo-shoot hairstylist.
MIRROR will embrace the artistry!
